Name: Anida Gurlit / Mood Media / Charlotte, NC
Programs: 7 For All Mankind, Sephora and more.
Q: How do you find music for your programs?
Other Music is the jam. I love their update emails. I Shazam a lot when I’m out and I hear a song that perhaps a DJ is playing that I find intriguing. I listen to online and satellite radio to hear what other people are choosing to play. Blogs, Metacritic, Pitchfork. I think the trick is to expose yourself to what people are listening to in all its forms and from there you can strain out what songs work based on what you understand about a client’s brand identity.
Q: What’s your all-time favorite track that you think works in just about every retail program?
“Stay” by David Bowie – Only works for a select few. It’s a little too long for retail programming, but I love this song and in the right scenario it works quite well.
Q: When you’re not programming music for stores, what are your interests and hobbies?
I am constantly people watching – investigating how other people are creating music, sharing their music online, staying curious on how individuals adopt personal music choices as a way to communicate their sense of style. I also love to see how that is reflected in their fashion sense. I’m always listening to see how smaller businesses are using music to express themselves or other ways they are relating to their guests.
I like exploring new and sometimes innovative environments being created in my city and in other cities. I love discovering new visual artists and snapping photos of things I like whenever I can. I like cooking, trying new restaurants and seeking out new sounds and experiences in general.
What I’m trying to work on the most lately and what has seemed to be a lifelong effort so far is finding the best ways to express myself through a variety of art forms like painting, drawing, collages, snapshots, and thinking up creative product/business ideas.