MUGSHOT: ANIDA GURLIT
Name: Anida Gurlit / Mood Media / Charlotte, NC
Programs: 7 For All Mankind, Sephora and more.
Q: How do you find music for your programs?
Other Music is the jam. I love their update emails. I Shazam a lot when I’m out and I hear a song that perhaps a DJ is playing that I find intriguing. I listen to online and satellite radio to hear what other people are choosing to play. Blogs, Metacritic, Pitchfork. I think the trick is to expose yourself to what people are listening to in all its forms and from there you can strain out what songs work based on what you understand about a client’s brand identity.