Name: John Bradley / Custom Channels / Boulder, Colorado
Programs: Which Wich, Mooyah, Whole Foods Market, Lucky’s Market, Mash’d, Boloco
Q: How do you find music for your programs?
1) I’m always Shazaming songs. Half the time it’s because I know the song and want to remember later to schedule it on a channel. The other half are songs I don’t know and I want to get it to use.
2) I stay current with the charts of multiple radio formats via Mediabase and Billboard and the like because most businesses still want a good dose of familiarity in the music mix.
3) There’s always a lot of radio promoted songs but they aren’t always right for in-store play. Shoplifter has a better success ratio for what works for in-store. Shoplifter isn’t out to make #1 hits; it’s in it for exposure…the right exposure.
4) My 24-year old daughter is a good source for uncharted music that’s way off my radar.