Every day over 200 million people go to stores, restaurants, boutiques, hotels, malls and more where they hear in-store radio. Over 100 in-store radio providers and hundreds of music programmers decide which songs will be heard in these playlists.
We provide a single point-of-entry to the world of in-store radio for labels, publishers and artists who want to maximize their placement in these playlists.
Since our inception, we’ve confirmed placement in over 1,900programs reaching over 780,000 locations including off-the-shelf as well as custom programs for brands like Starbucks, Urban Outfitters, H&M, Anthropologie, Whole Foods, Hilton, McDonalds, Chipotle, Madewell, Sephora and many more.
The Stats: Name: Rob Salmon – Director of Music Programing / El Media Group / NYC Programs: Tao Group, Delta Airlines, Zuma, Thompson Hotels
Q: How do you find music for your programs? I spend alot of time shopping and researching music online. I really believe in finding my own music not blindly following what is trending. For music curation you need to have your own sense of style and vibe, I will use blogs as a meter of what is happening to get an idea of a genre/scene, but rely on my own experience and ears to make the final decision if a song will make it to a playlist. I shop at Itunes, Juno Download, Traxsource, Beatport and more recently Bandcamp, I really like the idea of buying straight from the source and the artist getting a more direct cut of the revenue. Records Pools/ Promo services I work with include Shoplifter, Fatdrop,Tailor Communication, Dispersion PR or direct promos from producers/labels.